Analyzing an advertisement for the appeals

Analyzing an Advertisement for the Appeals

In this discussion, you will be analyzing an advertisement using the appeals.

Find an advertisement online, either a video or print, to analyze. Pick an ad that you are interested in reviewing and be sure that it is academically appropriate.

Initial Response:

  • Write a short analysis of three (3) paragraphs on how the advertisement uses rhetorical appeals.
  • How are ethos, pathos, and logos used in the advertisement?
  • Please make sure to review the readings this week that focus on the three rhetorical appeals.
    Each paragraph in your discussion board should focus on a different appeal.
  • Finally, post a link to the advertisement at the end of your discussion board so that the class can take a look at it.