Answer based on article (200-300 words) – no outside source!

Please see the attached document (case study) to answer the following questions.


For this case, we’re looking at practical applications of data analytics and digital marketing. Since this is a direction most marketers are going towards, it makes sense to have a case that focuses specifically on this. 


QUESTION: What error(s) caused channel conflict between manufacturers and dealers in the auto industry? How was this reflected in the attitudes of GM and its dealers towards the digital program?