Wk 2 | MKT544 Integrated Marketing Communications | University of Phoenix


Create a 12- to 15-slide Microsoft® PowerPoint® presentation with speaker notes on trends in the consumer buying environment, and explain how these tie into the marketing segmentation by consumer groups. 

Describe the consumer trends that influence purchasing patterns, and provide an overview of the different consumer groups (market segments).

Choose two of the companies from the list below:

  • Sports Spectrum Greeting Cards
  • Ty Beanie Babies
  • Sara Lee Desserts
  • Skeeter Boats
  • Gold Bond

Examine each company’s website to determine what segmentation strategy the firm uses.

Answer the following questions, and provide explanations for your responses:

  • Who is the intended target market for the       website?
  • What communications objectives do you think       the company is trying to accomplish?
  • What product-positioning strategy is being       used?

Format your presentation consistent with APA guidelines.